Graphics Reference
In-Depth Information
6-28
The “A” stamp
is the official priority
stamp of the Swiss
postal service. A simple
configuration of three
interlocking shapes
suggests an uppercase
A.
The trilogy of
shapes represents the
codependent parts of
the mailing process:
message, sender, and
receiver. (Designer:
Jean-Benoît Lévy)
Another approach, expressionism,
accomplishes its purpose through formal
elaboration and ornamentation, creating
visual impact. When appropriate, attention
can be given to experimental, expressive,
and ornamental possibilities. Ornament
serves a variety of practical needs. Because
it is semiotic, iconographic, and historical,
it identifies the object with which it is
associated. Expressive and ornamental
typographic forms place objects in time, reveal
their purpose, and clarify their structures
(Figs.
6-28 to 6-30
). The formal elaboration
of objects in architecture, industrial design,
and the fine arts can significantly influence
typographic possibilities. Figures
6-31 to
6-33
possess strong ornamental qualities
(as do Figs. 1-71 and 1-119). Innovative
typography can emerge when a designer fully
understands communication needs and is
able to assimilate a diversity of visual ideas.
6-29
The vitality of
Rolling Stone
magazine
is revealed in this
monumental, three-
dimensional letterform,
a deconstructed element
used in the traveling
exhibition
The 30th
Anniversary Covers
Tour.
(Designer: J. Abbott
Miller, James Hicks,
Paul Carlos, and Scott
Davendorf)
6-30
This sequence of
frames represents the
dynamic identity for
Fluidity, a water design
firm. To communicate
the qualities of water,
the letterforms transform
in shape and mimic
refraction. The identity
appears in different
forms on different
applications. (Designer:
Thirst/John Pobojewski)
