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may govern the business services. Service norms as formal norms define a business
context (i.e. business service) where the activities are conducted by the stakeholders
through the business processes. Fig. 4 presents the service norms which govern the
business behavior of
Product Conceptualisation
.
Each norm focuses on the specific
expected behavior of
Product Conceptualisation
. For example,
PCIdentify1002
de-
fines that the proposed new product concepts can only be accepted by the MD if they
satisfy the business strategy.
Fig. 4.
Description of the business norms that govern the business processes
Social norms as informal norms are implicit and not formally codified. These
norms are used by individuals and groups to execute the actual behavior (vs the codi-
fied behaviour). Social norms need to be identified to appreciate the stakeholders'
rights and interest in the business activities and the related technology. It is important
to take these factors into consideration as stakeholders are the influential aspects in
determining the value of the business activities and IT support. In the consulting
framework, the social norms are derived from the Hall's ten cultural aspects which
characterise some quantified measurements. The social norms in the consulting analy-
sis are applied to evaluate
business cultural value
in a Business Service.
4.5 Evaluate the Cultural Values of Business Services
During the
Product Conceptualisation
analysis, the business cultural value needs to
be assessed. Such cultural values should be taken into account in the business service
analysis as this can provide a more truthful view of any lack of alignment, or forced
perceived alignment due to political/social pressure affecting an individual's value
judgment. In conducting a valuation, the Business Service Valuation is used in Fig. 5.
In the valuation matrix, the relevant stakeholders and criteria are also weighted ac-
cordingly to its degree of significance on the business service. The weighting schema
or values for both are not fixed and can be adjusted to suit the objective of the consul-
tancy exercise, provided the total weighting of all involved stakeholders in the busi-
ness service and the overall criteria sums to
1 respectively.
The stakeholders then
rate each of the criteria based on the value range -3 to +3. In the valuation of
Product
Conceptualisation
, six stakeholders have been identified and weighted. These stake-
holders rated the business services and first, the overall value of the business service
cultural value per stakeholder is calculated by
VS
i
. Then, the value is recalculated
