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electronics and autonomous systems manufacture; 3) extensive range of patents and
intellectual property in the three sectors; 4) rapid design to manufacture virtual proc-
esses; and 5) innovative knowledge focused on new product development processes.
In the analysis process, we focus on a Techniotics™ example core competency: the
innovative knowledge focused new product development processes. This is provided
by Techniotics™'s unique range of engineers and scientists and marketing staff that
form the core product concept teams, supported by global part-time problem solving
consultants connected as virtual team members to the company and the extensive
supporting IT systems. The key service is
Product Conceptualisation
. This internal
service delivers an output: to identify three product concepts using the marketing
departments' concept market specification that has been developed from an external
client request for a new product/service.
Product Conceptualisation
is part of their
New Product Development
service that comprises several sub-services. The service
operates according to a set of business rules or norms and is subject to constraints
from business strategy, marketing and compliance. The set of business norms also
have related social implications and social norms. For example a business norm speci-
fies the internal company teams' tasks. This satisfies business norms that ensure for
example, satisfaction with the task and support of the social contract that the key
stakeholder value.
Fig. 2.
Overview of Techniotics™ example business processes, services and IT applications
4.3 Business Service Analysis for the Alignment
Business Service Analysis in Fig. 3 assesses each business service which is defined
by Business Domain Analysis with regard to their capabilities, stakeholder's partici-
pation in the business process, and IT applications support. In the business service
