Graphics Reference
In-Depth Information
Figure 7. Anna Ursyn, “Discretion Advised” (© 1999, A. Ursyn. Used with permission)
THE SEMIOTIC CONTENT
OF PRODUCT DESIGN
messages about the valuable features of products.
Another approach, derived from the 19
th
and
20
th
century movements, draws attention of the
users to the artistic context of material culture,
and thus design is intended as Art. Semiotic
content of product design, its artistic quality, and
marketing effectiveness depend on its techni-
cal solutions, socio-economical messages, and
Product design and product advertising in vari-
ous media, as a part of material culture, can be
constructed with distinct approaches and then
evaluated in the semiotic framework. One may
see design as a tool for marketing that conveys
