Databases Reference
In-Depth Information
FACTORS INFLUENCING THE END USER EXPERIENCE
This section outlines some factors that go into determining the full, inte-
grated end-user experience.
Content
Content is undoubtedly one of the most important factors influencing
end user satisfaction with a web site. For example, it can be an extremely
frustrating experience for an end user to discover erroneous information
shown on a web page. There are three web content qualities that must be
met, namely: accuracy, appropriateness and scope.
involves the presentation of error free information that is cur-
rent and updated as frequently as it is needed. While it may serve as a
medium of advertising for the company's products and services it must try
and present a balanced and objective view, especially at web sites that are
supposed to act as sources of information.
Accuracy
of a web site involves the use of concepts and informa-
tion that is relevant to the target group of users. Use of appropriate lan-
guage and content is especially important given that children are increas-
ing becoming consumers of the web. Only information relevant to the
business objective of the organization and supporting information must be
presented on a web site.
Appropriateness
involves the presentment of information that is sufficient in scope
to adequately cover the topic or message for the intended audience. This
could be for the purchasing of goods & services or for the dissemination of
information. Companies can enhance the value of their web sites by pre-
senting information that is not easily attainable from other sources.
Scope
Technical Competence
The technical competence of a web site directly impacts the end-user
experience. This involves navigational and presentation approaches.
A web site must be intuitive and easy to navigate. It must not be over-
loaded with graphics and must have reasonable download times. It must be
complete with no broken links and must adhere to standard formats. It
must provide logical options for printing and downloading selected com-
ponents such as white papers and product information.
involves leveraging good graphic design principles where
the use of images and multimedia is functional and not merely decorative.
Appropriate text size, uncluttered screen displays and captions, labels or
legends for all visuals must be used. Information must be presented in a
manner to stimulate imagination and curiosity. At the same time product
advertising must not be intrusive to users.
Presentation
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