Databases Reference
In-Depth Information
Chapter 44
Improving User
Experience through
Improved Web
Design and Database
Performance
Srinivas Padmanabharao
T
-
HE
LAST
FEW
YEARS
HAVE
SEEN
AN
EXPLOSION
IN
THE
NUMBER
OF
WEB
,
,
SITES
THAT
CAN
BE
SURFED
BY
USERS
AS
WELL
AS
A
CORRESPONDINGLY
LARGE
INCREASE
IN
THE
BUSINESS
VOLUMES
THAT
ARE
CONDUCTED
OVER
I
.
THE
Many factors affect the end-user experience including the
speed of the connection, the nature of the transaction, the appearance of
the screen, and content that stretch beyond the type of business con-
ducted on a web site. Out of this list of factors, web site performance is
increasingly proving to be a key competitive advantage (or disadvantage)
that firms can use to win in the marketplace.
NTERNET
Most web sites can usually be looked upon as consisting of two main
components, which are: (i) the front end that the user interacts with (e.g.
web pages); and (ii) everything else that includes business components
and data repositories that power the web-site. It is vital that businesses pay
due attention to both components in order to improve the end-user expe-
rience and the performance of the application.
This work examines some of the issues that go into determining the full
end user experience. It also explores some of the strategies that businesses
can employ to improve web site design and database performance. It then
reviews some tools that are available in the market to evaluate the perfor-
mance of web sites.
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