Introduction to Game Promotion - Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 - page 370

Creating Your Unique Value Proposition
The last step is to create your unique value proposition. This is the main reason
why your customers will buy your game. The main generic reasons for a
customer to buy your game is the entertainment value, the educational value,
and the addiction value that your game provides for a specified price. By listing
the features and the benefits of these features you will create values in these
three categories and this will generate your unique value proposition.
Finding the Perfect Name
As the name is one of the most important criteria for search in the store, you
should spend a relatively long amount of time finding the right name. It will need
to be descriptive enough so that your game has a good match when potential
buyers look for a game.
Among the checks to be performed on the name selection, you need to ensure
that there is no offensive meaning in another country or culture that you are
targeted. Also, you must respect copyright and trademark rules. A good tip is to
do a Google search using the name you may want to use.
Last but not least, you may want to check what domain names are available in
relation to the game name. Figure 12-3 shows the results of a domain check on
''kindergarten.''