Introduction to Game Promotion - Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 - page 369

Table 12-2. Competition Information

Name of the game

Name of the game as it appears in the App
Store

Game description on the store

Description of the game as it is in the App
Store - remove useless information

Screenshots

Copy the most important screen captures

Reviews on the store

Select the most relevant part of the
reviews. This will be the positive and
negative comments. They will provide you
with the features that customers of your
competitors appreciate and the features
that they are missing

Price Tier

Indicate the price in the App Store

Rating

Indicate the number of stars

Released data

Date the game was released

Website

Website of the game or the developer

Key features

List the main important features of your
competitor

Key messages

From the info that you have collected,
analyze the messaging that is pushed by
your competitor

Targeted audience

List the audience targeted by your
competitors. It may differ from yours.

Strengths

List what you identify as key strengths of
your competitor

Weaknesses

List what you identify as key weaknesses
of your competitor

You can use the Excel template named Competitive Review template.xls
located in the Chapter12_Files folder.