HTML and CSS Reference
In-Depth Information
Table 2-1. HTML, Flash and HTML5 Terminology Review
Definition or Meaning
Application programming interface
CSS level 3 additions to Cascading Style Sheets specification
CSS Pre-Processor
A language that uses variables, constants, and mixins but complies with true
CSS so the browser will understand
The Document Object Model
Graphics processing unit
Hypertext markup language; the language of the Web and browsers
Hypertext markup language, version 5
The native programming language of Google's Android
The code base in all browsers to handle functionality and logic
The native programming language of Apple's iOS
Static (Default)
The failover image that will serve when a user cannot view a rich ad
In this chapter, we've reviewed in abundant detail what has brought us into HTML5's presence. Now that we've
worked at developing an understanding of the technology and business rules that navigated HTML5 in this direction,
it's time to dig into the working specs to understand how the advertising industry is handling these changes. We'll be
taking a much different approach in the following chapters, digging more into the actual practice of using HTML, CSS,
and JavaScript as they relate to the emerging Web and advertisements.
Heading into the next chapter, I hope you now have a basic knowledge of code coming from a Flash or
Actionscript background and understand that HTML5 is not a formal standard just yet. It's still being developed,
and the W3C and WHATWG is figuring out what is to remain and what should be removed or added later into their
respective specifications. There is much more to cover as we learn more about HTML5 as it relates to advertising,
so prepare to take notes, bookmark some pages, and follow along with some examples. Finally having gotten an
understanding of the campaign process, industry, and technology, you're ready to really dig in now. I'm fired up, so
let's begin!
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