HTML and CSS Reference
recently Opera for mobile devices. Opera provides robust tools for developers, including Dragonfly (Opera's Firebug
equivalent), Mobile Emulators, TV Emulators, OperaDriver, and OperaWatir.
In addition to mobile browsers, Opera also owns AdMarvel, a mobile ad serving company and SDK
provider. AdMarvel offers mobile publishers the ability to traffic ads through the AdMarvel platform.
There are many other browsers, device manufacturers, and software manufacturers out there in the HTML5 and
mobile ecosystem. These sections were geared at just painting a bigger picture and attempting to understand all the
moving parts. There are devices from Kindle, Nook, HTC, Motorola, Samsung, and Asus in the market, mostly using
the open Android operating system and supporting at least some HTML5 features within their browsers. With the
open Android operating systems, as well as the varying screen sizes, mobile developers and designers have a really
hard time trying to standardize the deployment of their products. Luckily for you, you'll have a book that outlines
everything for you!
■ to view the W3C's monthly stats on browser, operating system, and screen resolution market share, visit
Obviously there is a lot here to digest, and you may need to review this chapter again as well as do some research on
your own to really understand how everything has evolved and how each company fits into the puzzle. This chapter's
point wasn't to make your head spin, but I can completely understand your frustration in trying to remember everything.
Between the technology, politics, and fragmentation across devices, this history lesson has, I hope, given you a deeper
awareness of the big picture. In reality, the landscape changes so frequently that, even since the time of writing, many
things will have undoubtedly changed or been updated. Companies change their strategy, get acquired, develop new
devices, or add more divisions into the mix. The HTML5 draft will soon get standardized; only then will it require full
adoption by all the browser manufactures. It's just the nature of the beast that it will take some time to accomplish. I'll
try to provide useful links throughout to material where you can find the latest, most up-to-date information regarding
important topics so you can reference things as they change in the future. You can see that the mobile market really
accelerated HTML5 in technology and advertising. As we talk more about HTML5 and its impact on advertising, we'll
Web, the inevitable increase in k-weight and file size, file loading issues, overall adoption, user experience, industry
fragmentation, and how to navigate professionally in this ever-changing market. Remember that this chapter was
intended only to give you the background to where we have gotten today.
Much as in the last chapter, we've seen a lot of new acronyms, concepts, and words. Let's quickly review some of the
covered terminology as it relates to chapter two.