Travel Reference
In-Depth Information
11. The Heineken Experience / The IJ Brewery
The Heineken Experience
You can be in just about any pub or bar in the world and spot that familiar green bottle
labeled with the trusty word Heineken. Heineken Beer began brewing its suds in central Am-
sterdam in the mid-19th-century and continued until the 1980's when it moved just outside
of the city.
These days the former brewery has been converted into a multi-media museum complete
green-lit displays and ceilings providing you with all you ever wanted to know about what
goes into your suds. You can wind down after the 4-floor tour in the Heineken pub with
some beer tasting and relaxation.
Where:
Stadhouderskade 78
