Geography Reference
In-Depth Information
presence of heritage
management
to create a high profile when visitors are moving between exhibits and a low
profile when they are studying an individual exhibit.
Encouraging and
assisting alternative
providers—tourism
industry
• Some urban destination management organisations encourage the
development of small-scale homestay accommodation and tours by local
guides who are highly trained in heritage and interpretation, with profits
therefore being reinvested in the local community.
Encouraging and
assisting alternative
providers—
volunteers
• Many urban heritage attractions, such as museums and historic sites, have
volunteer and friends' associations which assist in various aspects of
management as well as providing a source of financial support. For
example, the Karori Wildlife Sanctuary in Wellington, New Zealand is a
private trust with a membership of several thousand people. A sizeable
proportion of members volunteer to help build trails and act as guides,
allowing the trust to reinvest funds into activities such as pest control and
building a strong community base.
Concentrating on
accredited
organisations
bringing visitors to a
site
• National and regional accreditation programmes may be used to check on
the appropriateness of tourism operator practices and the quality of
facilities. For example, the Austrian Association of Green Villages requires
accommodation providers to meet criteria and market co-operatively with
others.
Source: after Hall and McArthur (1998)
innovative products, continues to stimulate interest among tour operators and other
stakeholders in urban tourism provision. Yet the urban tourism industry, which is so often
fragmented and poorly co-ordinated, rarely understands many of the complex issues of
visitor behaviour, the spatial learning process which tourists experience and the
implications for making their visit as stress free as possible.
Plate 5.3/5.4: London Docklands
marketing images.
Source: LDDC
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