Geography Reference
In-Depth Information
• Cities may require tourism operators to pay for a permit or licence to access
the heritage site, and operators must also collect entrance fees from each of
their clients.
• A portion of user fees collected is returned to local stakeholders as a means of
demonstrating the value of tourism.
Modifying the site • Some urban heritage sites may have specially designed walkways so as to
reduce visitor impact.
• Castlemaine Jail, Victoria, Australia is privately run as a heritage tourism
venture, with the prison workshops providing a conference venue, the
dungeon kitchen providing a wine bar, the mess hall providing an a la carte
restaurant, refurbished cells providing accommodation, and remaining cells
being presented as they were originally used for guided tours to access.
Undertaking
market research
• A study of the domestic and international visitor market may be conducted in
order to identify the market segments most likely to visit urban tourism
attractions.
• Visitors may be asked to complete special 'day diary' forms to identify their
motivations for visiting and the activities they undertook.
Undertaking visitor
monitoring and
research
• Visitors may be asked for their attitudes towards their experience and the
performance of the respective heritage manager as a means of improving
visitor management strategies.
• Visitor impact monitoring and research is widely undertaken in sensitive
u
rban heritage attractions.
Visitor
management
technique
Application
Undertaking
marketing -
promotional
• Visitation pressure may be relieved through the development, marketing
and promotion of value-added alternative attractions.
• Different urban tourism organisations may undertake common promotional
activities in order to reinforce the profile of the destination.
Undertaking
marketing - strategic
information
• Tour guides can avoid sensitive areas by using a map and pictorial guide
that identifies the best vantage points for attractions.
• A walking 'trail selector' (brochure and map) may be developed to provide
information on lightly used walking trails in order to redistribute use away
from heavily used areas.
• Some urban tourism destinations may generate greater levels of visitor
respect for the local culture through the provision of opportunities such as
learning to cook with a local family or spending a night with a local family
in a homestay.
Implementing
interpretation
programmes and
facilities
• Visitors may be taken on guided tours by local people who then convey
their personal experiences and knowledge of the area to the visitor. This
level of authenticity can greatly enhance the quality of the visitor
experience.
• Theme trails may be created to educate visitors about specific aspects of
local history and culture.
Implementing
education
programmes and
facilities
• Many urban heritage attractions have interpretation and signage
encouraging appropriate behaviour.
Modifying the
• Most museums strategically position security staff in corners and corridors
