Geography Reference
In-Depth Information
• Tourism motives may be multiple and contradictory (push and pull factors).
• Motives may change over time and be inextricably linked together (e.g. perception,
learning, personality and culture are often separated out but they are all bound up
together) and dynamic conceptualisations such as P.L.Pearce's (1993) leisure ladder
are crucial to advancing knowledge and understanding in this area.
Figure 2.10:
The leisure ladder for
theme park settings (domestic visitors)
Source:
Pearce (1993a)
Having examined some of the issues associated with what motivates tourists to travel,
attention now turns to the process of measurement and recording tourist demand using
statistical measures.
MEASUREMENT OF TOURISM DEMAND: TOURISM
STATISTICS
Ritchie (1975, cited in Latham and Edwards 2003:55) argued that 'an important part of
the maturing process for any science is the development or adaptation of consistent and
well-tested measurement techniques and methodologies which are well-suited to the
types of problems encountered in practice'. In this context, the measurement of tourists,
