Travel Reference
In-Depth Information
CHAPTER
19
E
TourismMarketing
LEARNING OBJECTIVES
Appreciate the Internet's impact on tourism
marketing.
Understand the vital relationship between
pricing and marketing.
&
&
Become familiar with the marketing mix and
be able to formulate the best mix for a
particular travel product.
Be able to do market segmentation to plan a
marketing program for the business you are the
most interested in.
&
&
Appreciate the importance of the relationship
between the marketing concept and product
planning and development.
Demonstrate the linkage between tourism
policy and tourism marketing.
&
&
The Statue of Liberty is an internationally recognized tourism icon that greatly enhances market awareness of New York City
—
and the entire United
States
—
as a travel destination.
PhotocourtesyofNewYorkStateDivisionofTourism.
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