Travel Reference
In-Depth Information
Background Information:
The primary mission of the
National Laboratory for Tourism and eCommerce is to
foster quality inter- and multidisciplinary research in the
varied aspects of tourism.
Exercise
1.
Exercises
1.
What resource links does TTRA list?
2.
What conferences does TTRA hold?
ACTIVITY 3
Site Name:
International Center for Research and Study on
Discuss how the laboratory supports its research
mission.
Tourism
URL:
www.ciret-tourism.com
Background Information:
ACTIVITY 2
SiteName:
CIRET is the leading database for
tourism research, individual tourism researchers, and
tourism research centers.
Exercises
1.
Travel and TourismResearch Association (TTRA)
URL:
www.ttra.com
Background Information:
TTRA is an international
association of travel research and marketing profes-
sionals devoted to improving the quality, value, scope,
and acceptability of travel research and marketing
information.
How many researchers are listed in the site
'
s Encyclo-
pedia of Worldwide Tourism Research?
2.
How many research centers?
3.
How many publishers?
E
QUESTIONS FOR REVIEW AND DISCUSSION
E
1.
What does a situation analysis cover?
9.
As a consultant, you are researching the feasibility of a
new resort hotel project. What procedures would you
use, step by step?
2.
What are some types of travel research?
3.
When should you use primary data? Secondary data?
10.
Howwould a resort developer use a consultant
s report
when the report is completed? Once the resort is built,
does the manager need further research?
'
4.
What are the basic research methods?
5.
What are the strengths and weaknesses of focus groups?
6.
Whywould you choose survey research over focus groups?
11.
What methods could be used by a state tourist of
ce
to survey out-of-state visitors?
7.
Why are research
findings so important to intelligent
decision making?
12.
Should a state tourist of
ce conduct its own research
or hire an outside supplier? Why?
8.
If you were director of a major city
s convention and
visitors bureau, how would you use travel research?
'
E
CASE PROBLEM
E
You are the research director of the Colorado Tourism
Of
ce and plan to conduct a study of tourists visiting the state
to create a pro
le of the Colorado visitor to help guide
advertising and promotion decisions. What questions will you
ask in the study? What demographic data will you collect?
How will you sample visitors to ensure you have a repre-
sentative sample? How will you tabulate the results? How
will you present your
findings?
ENDNOTES
1.
Douglas C. Frechtling,
Assessing the Economic Impacts of Travel and Tourism: Introduction to
Travel Economic Impact Estimation.
''
Chapter in Ritchie, J. R. B. and C. R. Goeldner (eds.), Travel,
Tourism & Hospitality Research: A Handbook for Managers and Researchers (New York: John
Wiley & Sons, 1994), pp. 367
''
-
392.
2.
C. Cheng, K. Li, J. Petrick, and J. O
'
Leary (2005),
''
Examining Tourism Knowledge Development
From Journal Topics.
''
Unpublished paper presented at the 2005 TTRA Conference in New
Orleans.
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