Travel Reference
In-Depth Information
CHAPTER
7
E
Organizations in the
Distribution Process
LEARNING OBJECTIVES
Become familiar with tourism distribution
system organizations and their functions.
Examine the role of the tour wholesaler.
&
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Recognize that travel suppliers can use a
combination of all channels of distribution.
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Understand travel agents and their role in the
distribution system.
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Consider the growing impact of the Internet on
the distribution system.
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The ruins of the Colosseum in Rome hold visitors spellbound; they see the pomp of emperors, the spectacle of gladiators
and lions, as well as the shards of a great empire. It is probably the
finest surviving example of ancient Roman
architectural engineering. Tour operators and travel agents send thousands of tourists to visit each year. The Colosseum
has been named one of the new seven wonders of the world.
PhotocourtesyofCorbisDigitalStock.
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