Graphics Reference
In-Depth Information
Fig. 13 Truck
4.5.2 Wedding Dresses
The same idea can be seen in fashion industry as well. Ladies would like to wear a
wedding dress just for her. But not every lady is rich. So they have to compromise
and go for the rental wedding dress. But the rental wedding dress shops cannot
prepare all kinds of dresses. So they use such a technology as eye tracking and
observe where ladies are focusing their attention. They produce a wide variety of
parts for such feature points and they produce the same “platform” and combine
them. Then, ladies feel that the dress is just for her.
This idea is exactly the same as that of trucks. Only difference is truck industries
consider only functions, while wedding dress companies consider emotional
satisfaction.
4.6 Feature Part Approach
The above cases of Modularization may be called Feature Part Approach in Fig.
14
.
The feature parts can be selected based on either emotional attractiveness or on
functions. Trucks are one example. And ASICS shoes described in Chap. “
Human-
Product Communication
” is another. ASICS modularized the shoes and they
introduced a module that has best
!
fit capabilities.
Cell phones and smart phones are another example. As described earlier in
Chap. “
Age of Subjective Engineering
”
, if too many functions are added to prod-
ucts in a very short time, it irritates customers, contrary to the producer's expec-
tation that adding many sophisticated functions would satisfy their customers more.
