Graphics Reference
In-Depth Information
Fig. 14 Feature part
approach
This is because customers feel con
!
dent when their products or machines behave as
they expect and then they put trust in them. If the products or machines do not
behave as they expect, they feel uneasy. Traditional cell phones are typical
example. But the cell phone companies changed their way. They offer a common
platform and users are asked to add what they want. These additions called Apps
are selected by the user and they can take their time to select them and they can add
a new one when they feel they master the previous uploaded ones. Thus, traditional
cell phones are producer-centric, but smart phones are user-centric.
4.7 Advantages of Expectation-Driven Industry
Therefore, Parallel Distributed Engineering (PDE) can cater to diversifying cus-
tomer requirements and expectations and can provide deeper emotional satisfaction.
It should be stressed that PDE is not only comfortable and emotionally happy for
individuals, but it also contributes immensely to the reduction of energy, time and
cost. We discuss very often how we can reduce energy but most of these discus-
sions are based upon the current industry framework. If we can integrate industries
and establish all-in-one transportation, personal mobility, etc. then we could reduce
energy consumption to a far greater extent because there are no overlaps. Besides,
personalization of industry will also reduce energy consumption.
In other words, we have to move from the centralized industry framework to
much smarter distributed systems. Introduction of such personal mobility transports
will change house designs and accessibility will become much easier. Thus, it will
lead to the development of a new industry which will encompass much broader
industrial sectors than the current ones.
PDE has advantages for marketing, too. If products are developed along the
same traditional line, customers feel it more and more dif
!
cult to recognize quality
improvements, but PDE is more appealing to them because they can easily identify
the difference.
Further, PDE allows
fl
flexible assignment of work. Some modules need high
expertise, but others do not. In fact, some feature parts may be produced by
