Database Reference
In-Depth Information
Streams application, enabling rich analytics to be incorporated into real-time
applications.
As we mention throughout this topic, Big Data problems require the anal-
ysis of data at rest and data in motion. The integration of Streams and BigIn-
sights offers a platform (not just products) for the analysis of data in real
time, as well as the analysis of vast amounts of data at rest for complex ana-
lytical workloads. IBM gives you the best of both worlds, and it is brought
together under one umbrella with considerations for security, enterprise
service-level agreement expectations, nationalization of the product and
support channels, enterprise performance expectations, and more.
Industry Use Cases for InfoSphere Streams
To give you some insight into how Streams technology can fit into your envi-
ronment, in this section we provide some industry use case examples that
expand on the examples in Chapter 2. Most of these examples are Big Data
platform examples, because they incorporate other components of the Big
Data platform along with Streams. Obviously, we can't cover every industry
in such a short book, but we think this section will get you thinking and ex-
cited about the breadth of possibilities that Streams technology can offer
your environment.
Telecommunications
The quantity of call detail records (CDRs) that telecommunications compa-
nies have to manage is staggering. This information is not only useful for
providing accurate customer billing, but a wealth of information can be
gleaned from CDR analysis performed in near-real time. For example, CDR
analysis can help to prevent customer loss by analyzing the access patterns
of “group leaders” in their social networks. These group leaders are people
who might be in a position to affect the tendencies of their contacts to move
from one service provider to another. Through a combination of traditional
and social media analysis, Streams can help you to identify these individu-
als, the networks to which they belong, and on whom they have influence.
Streams can also be used to power up a real-time analytics processing
(RTAP) campaign management solution to help boost campaign effective-
ness, deliver a shorter time to market for new promotions and soft bundles,
