Agriculture Reference
In-Depth Information
Fig. 9.2.
Lemon promotion in
Limone on Lake Garda, Italy.
The first priority should be to get potential visitors to your region and
then secondly to your business.
Market to Your Community
Talk to your local community as a partner - a key to success
Tourism is changing and community-based tourism with the right vision is
a growth area.
Being local in business means being part of and engaged with the commu-
nity. But, the challenge is local business engaging with each other to develop
the opportunities.
We are often told by local businesses 'Everyone knows I am local'. This
comment was said to John by a retailer recently, luckily the business owner
followed that up with 'well those that come in my door know. The rest have
no idea.' Business owners often assume too much.
According to research in the UK by the Today's Group (
www.todays.
15% of consumers say they are prepared to pay more for product purchased
at a local store if the business is professional in their offer to the consumer
and engaged in the community.
Community involvement is one of the most effective marketing tools a
local business can develop to fight outside competition.
