Hardware Reference
In-Depth Information
Most chambers put on weekly or monthly meetings that are free to attendees. This is an
excellent way to get out of the home office and in front of live potential customers. In fact,
these types of gatherings can bring untold new leads and sales that you might not have ever
received otherwise. I've been to countless chamber meetings and it's a great way to get
yourself in front of a group of other like-minded people. Yes, as you meet people you will
listen to what they have to offer and you should accept that as part of your business educa-
tion. Maybe there's a potential partnership or other business offering that will benefit you
along the way.
Additionally, there are networking websites that offer entrepreneurs a chance to ask each
other questions, run ideas by one another, and offer ideas. Set up business accounts on
Facebook.com, Linkedin.com, and Twitter.com to offer direct means of communication
with you. You want to be seen and heard, so using social sites is an excellent means of net-
working.
Social-Media Marketing
Social-media marketing is the new kid on the block, but it is packing a powerful punch. It's
where things can go “viral.” Viral means becoming very popular in a very short amount of
time. If you're an Internet marketer (and I sure hope that you will become one!), then you
want everyone in the world to see your latest innovation, so “viral” is a word you should
love.
Today, “going viral” refers to the sharing of something on the Internet like a website or a
video, via e-mail or a social website such as Facebook or Twitter. Viral subject matter can
consist of just about anything. Very funny videos can go viral and have thousands and even
millions of views in a matter of days. Catching something unique, funny, or even scary on
film can cause a video to be shared and seen. The common characteristic of viral videos
is that they are interesting and they inspire people to share them with their friends. Viral
videos started circulating via e-mail long before video sites like YouTube were ever around.
There are many contenders for the first “viral” video in history, so there's some controversy
as to which video might have earned the initial honors.
“David After Dentist,” posted on YouTube in 2009, is a great example of a video that can
be dubbed “viral.” It has had over one hundred million views, and is a simple, funny video
about a child who is recovering from anesthesia, posted by his father. The point is that
while you may not know at the time that something you're recording will go viral, the idea
of one hundred million views of a video that you produce should make you salivate.
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