Graphics Reference
In-Depth Information
Approach
A major challenge in this project was to create a system that would be visible and
easy to use, while not competing with Ron Arad's dynamic architecture. The museum
building is a very expressive and intensive edifice. Its unique character and spirit was
unmistakable from the very early stages of the process. Thus, it was clear to Adi that
the signage and environmental graphics in and around it should be as low-key as pos-
sible. On one hand, the designers looked for a system that would harmonize with the
building. On the other hand, they clearly aimed at a system that would be functional
and therefore noticeable and easily understood.
Design Museum Holon's visual identity system uses the three languages prevalent in
Israel: Hebrew, Arabic and English. The decision to use these three languages (which
meant also using three very different scripts) is pivotal and worth mentioning. Most
Israeli institutions do not apply Arabic - one of the two official languages of Israel
- in their visual identity. Apart from the significant political nature of the decision
to use Arabic, it created an interesting design challenge: devising a threescripts typo-
