Graphics Reference
In-Depth Information
We are surrounded by pieces of information every day in the form of printed matter:
the topics we read; the printed bus timetable at the bus stop, and even the nutritional
information on the chocolate bar we eat.
When we talk about print, though, we are not just talking about ink on paper. The very
fabric of print can be used to explore and explain a concept. The medium can be part
of the message communicated. Printed matter uses ink on a substrate or stock to gen-
erate the image or design. However, there are other ways of generating a design on a
surface. This could be offset lithography, screen-printed, etched, laser- or die-cut, em-
bossed or debossed. The stock itself can be opaque, semi-translucent or completely
transparent.
Over the following pages we have showcased some examples of innovative print
design. These discuss how to structure information and also how to use the medium
itself as a way of enhancing and communicating a message.
