Graphics Reference
In-Depth Information
2010-2011 annual report by Nicholas Felton.
The importance of trying out ideas
Once the data has been collected and edited, the information is used to generate ideas.
In this phase, the designer attempts several concepts in order to communicate the data.
The designer will often explore structure, image and typography, developing grids,
styles of imagery and typographic elements, which will help the clear communication
of the message. The more ideas the designer generates, the greater the ability to com-
pare their effectiveness and analyze the possibilities to ensure they are fit for purpose.
Sketching is one of the most immediate ways for a designer to explore their ideas
by visually building and refining them. It is a valuable tool to rough out and develop
ideas for a brief. It is simple and cheap and the process allows the designer to resolve
issues quickly. Some designers keep sketchbooks to develop ideas; others work on
separate sheets of paper. Whichever method is used, the premise of refining through
progressive drawing remains the same.
