Graphics Reference
In-Depth Information
Overview
The original brief was to make the optimum experience of reading a newspaper pos-
sible on an iPad. Some members of the team had already made two successful iOS
Guardian
apps; an iPad app (Eyewitness) and
The Guardian
iPhone app. From these
projects the team had learned a few things that they turned into product principles:
1. Reflect the strength of the form
• Don't recreate elements for the sake of it.
• Make it appropriate to your brand.
• Make it work in either orientation (designing for two orientations was probably one
of the hardest things to get right).
• Aim for an immersive experience.
2. Create an interface that is always responsive and consistent
Borrow as you can from Apple, and know that your app will be compared to the ex-
perience of using Apple's other apps. It has to match up to them in terms of design
and build.
3. Design simple user journeys
Get users to the content as quickly as possible. Do all you can to make the interface
melt away, so it's no longer thought about.
4. Design for the majority
Understand how the majority will use this app; complexities can still be offered but
must not create barriers for most users.
