Graphics Reference
In-Depth Information
Vinyl graphics applied to walls and glass partitions.
The Guardian
's visual identity on the iPad
Project:
Design for
The Guardian
's iPad app
Design:
Andy Brockie, senior digital designer of
The Guardian
's digital
design team
This visual identity has also been adapted and applied to the advertising communic-
ations produced by
The Guardian
and to the apps created for the iPhone and, more
recently, the iPad (launched in October 2011). The designs for each platform require
careful consideration. What is possible? What are the limitations? How do people use
their iPhone to receive news and information and is that different to the way an iPad
is used? Andy Brockie from
The Guardian
's digital design team offers some insights
into the process of designing
The Guardian
's app for the iPad.
