Graphics Reference
In-Depth Information
The final piece in this environmental campaign was positioned at the end of a tunnel
at the entrance to the worksite. It featured a centre-piece mirror and a checklist of vital
personal protection equipment (PPE), forcing workers to check their PPE reflection
as they enter the worksite.
Outcome
Employees across the board were seen to engage with the larger-than-life visual re-
minders, to check themselves and consider their families and lifestyle before neglect-
ing safety practices to save time or cut costs. This has been a successful step towards
changing attitudes and humanizing the reality of preventable accidents on-site.
Graphics: 'Is that safe?'
