Graphics Reference
In-Depth Information
Establishing a visual initiative
The first awareness initiative developed was of the bright yellow 'tagging out' label
to be used as the common thread of the visual campaign. The use of a striking, styl-
ized, well-recognized safety image on large-scale displays gave the campaign a loud
visual feel. This was supported by the direct key message: 'Ask yourself is that safe?',
representing exactly the behaviour to be encouraged; i.e., that everyone has the right
to challenge and question how work is conducted.
Lightbox stories
The second series of graphics featured X-rays and stories of how worker's lives have
been affected by real-life accidents. To make the messages more personal and specif-
ic to the workforce, the designers integrated personal stories of Alliance team mem-
bers who had suffered serious work-related injuries in the past. An employee who
had suffered a serious injury during the early days of the Victoria Park Tunnel project
was approached for his support. Dave had sustained a broken pelvis as a result of be-
ing crushed by an excavator arm while in the rear of a tipper truck. His message was
very raw and emotive to many employees. A lightbox with a copy of a stylized X-
rayed pelvis was displayed next to a yellow label stating the action 'Gear? Action? +
No-one spoke up'; the physical consequence, 'Broken pelvis'; plus the personal con-
sequence, 'No more pig-hunting on horseback'. These engaging graphics were posi-
tioned in social areas to encourage conversations on safety, personal protection equip-
ment and speaking up, as well as discussions on personal priorities.
Reality portraits
The idea of utilizing real-life stories was expanded. An employee was approached
who had strong family links within the organizations and whose cousin had sustained
a work-related injury on a previous project. It was felt that he would be readily recog-
nized by personnel and strengthen the emotive link with the workforce. The graphic
was designed to encourage a wider sense of family; 'It's not just you, it's the people
you could leave behind'. A series of moody portraits was commissioned, focusing on
the emotional mayhem felt by family members as a result of an injury. These over-
sized, larger-than-life portraits were placed on the sides of site containers and dropped
on site in high-impact vantage points. Combined with the large captive audience, this
resulted in a direct reality check.
Check yourself before you wreck yourself
