Self-service Data Alerts in SSRS 2012 - Learning SQL Server Reporting Services 2012 - page 391

1. Click on the handle of the TestSP report to display the drop-down menu

(the handle becomes visible when you hover over it).

Using this menu, you can do most of the things you accomplished using
Report Manager for a Reporting Services server installed in the native mode.

2. Click on Manage Data Alerts . The Data Alert Manager is displayed as shown

in the following screenshot: