Travel Reference
In-Depth Information
(#71) has dressed Winston Churchill, Prince Charles, and James Bond with its “bespoke”
(custom-made) shirts and suits.
John Lobb
(#88) has sold boots to Princes William and
Harry.
Tricker's
(#67) has been making shoes for the gentleman since the days of Beau
Brummell.
It was Brummell (1778-1840) who popularized the understated jacket-trousers-and-
tie ensemble that men still wear today. As the quote on his statue reads, “To be truly eleg-
ant, one should not be noticed.”
• Our walk is finished. From here, you have several nearby options. If you're ready for
teatime,
cut back through the block to Piccadilly Street and the places I mentioned earlier.
Or, to head back to
Piccadilly Circus
(and its handy Tube stop), walk east down
Jermyn Street, pausing at the classic perfume shop Floris (at #89) and at Paxton & Whit-
fields (#93), which has served exceptional cheese since 1797, with generous tastings. On
the little Duke of York Street (behind St. James's Church) is an old-fashioned barbershop
called Geo. F. Trumper (selling top-quality shaving gear) and the classic Red Lion Pub.
If all of this is just too elegant, dip into Piccadilly Square's Cool Britannia and buy some
Union Jack underwear.
