Agriculture Reference
In-Depth Information
the consumer, of the middlemen, of the business
community, of the nation, and of the world is
investigated in depth. This type of research is
qualitative as well as quantitative in nature. Atti-
tude, preference, liking, disliking, etc., towards
adoption or non-adoption of a particular product
are coming under qualitative research, whereas
the area/quantum of consumers, possible turn-
over, possible profit or loss, etc., constitute the
quantitative parts of a research. Market research
is the basic and must-do type of research before
releasing new product into the market. Market
research also includes the types of marketing
channels involved in the process, their moderni-
zation and upgradation, etc., so that the products
are welcomed by ultimate users. No business unit
can bypass the importance of market research.
Market research investigates about the market
structure, dreams, and desires of the customers.
An effective marketing strategy should have
clear idea about the nature of the targeted cus-
tomer choices, the competitive goods, and the
channels operative in the system.
to recognize Internet search as research or not.
Internet research is clearly different from
the well-defined rigorous process of scientific
research. One may or may not recognize Internet
research, but it is emphatically clear that in mod-
ern scientific world, Internet has a great role to
play in unearthing or discovering the so-called
hidden truth for the betterment of the humanity.
1.2.8.29 Participatory Research
From the above discussion on the type of
research, it can emphatically be noted that the
type of research is based on its objectives, tools,
nature, and perspectives/approaches. Different
types of research are not exclusive to each
other; rather, they are overlapping. Thus, the
field experiment to compare the efficacy of yield
of different varieties of rice may be put under the
experimental research as well as applied research
and also under field research. In fact, most of the
research programs are following one or more of
the research types mentioned above.
In social sciences, particularly when the
research problem is aimed at solutions to the
problems faced by a community or a group of
people, participatory research plays an important
role. In this type of research, people participation
is ensured, leading to a better understanding of
the problem, the need, and the solution needed. In
finding out the solutions to social problems
strategically, people perception about the solu-
tion is very much helpful, in particular during
the implementation of the solution. This method
is generally most effective for research programs
involving relatively homogeneous community.
The advantages of a participatory research
method are as follows: (1) researchers (the
outsiders) get an inner perspective of the commu-
nity and (2) it is easier, (3) faster, (4) cheaper, and
(5) more effective. Generally this type of research
is used in intervention studies, though not solely.
1.2.8.27 Dialectical Research
This is a type of qualitative research mostly
exploratory in nature. This type of research
utilizes the method of dialectic. The aim is to
discover the truth through examination and
interrogation of competing ideas, arguments,
and perfectives. Hypothesis is not tested in this
type of research; on the other hand, the develop-
ment of understanding takes place. Unlike empir-
ical research, these are researches working with
arguments and ideas instead of data.
1.2.8.28 Internet Research
If research is a journey towards knowledge, then
Internet search can also be regarded as research.
It is a widely used, readily accessible means of
searching, enhancing, defining, and redefining
the existing body of knowledge. Internet research
helps to gather information for the purpose of
furthering understanding. Internet research
includes personal research on a particular sub-
ject, research for academic project and papers,
and research for stories and write-up by writers
and journalists. But there is an argument whether
1.2.9 Significance of Research
Research is a process to satisfy the inquisitiveness
of human beings. It is a pursuit of the unknown,
