Information Technology Reference
In-Depth Information
to be able to influence the outcome at least to some degree. This is similar to normal
stories, which become boring after a while, since we think that surprise, change and
new stimuli are key to keep an audience interested over some time.
4
Conclusion and Future Work
Our hypotheses are confirmed by our experiments, which show significant differences
between the presented videos. However, more research is definitely necessary to in-
clude more viewers from different age groups, test for differences between gender
groups and social background, or come up with videos with different content, and
higher quality.
References
1.
Red Hot Chilli Peppers, Look Around,
http://redhotchilipeppers.com/
news/301-look-around-interactive-video
2.
Death Grips, I've Seen Footage,
http://pitchfork.com/news/47844-death-
grips-ive-seen-footage-becomes-interactive-choose-your-own-
adventure-party-website/
3.
Bob Dylan, Like a Rolling Stone,
http://video.bobdylan.com/credits.html
4.
Night Bus, When the night time comes,
http://www.mtv.com/artists/
nightbus/
5.
Music Video Interactive,
http://www.mvimusic.com/
6.
OK Focus,
http://okfoc.us/
7.
OK Go, Pilobolus, All is not lost,
http://www.allisnotlo.st
8.
The Creators Project,
http://thecreatorsproject.vice.com/blog/meet-
okfocus-and-check-out-their-new-interactive-music-video-for-
tanlines-not-the-same
9.
Vernallis, C.: Experiencing Music Video: Aesthetics and Cultural Context. Columbia Uni-
versity Press (2004) ISBN 0-231-11798-1
10.
Escher, E.: Rapper's handbook: A guide to freestyling, writing rhymes, and battling. Flo-
cabulary LLC, New York (2006)