The Effect of Familiar and Fantasy Aesthetics on Learning and Experience of Serious Games - Entertainment Computing-ICEC 2014 - page 134

Lastly, our experiment used novice participants. An expertise reversal effect is very
much possible, where novices still struggle to generate schemata and therefore prefer
familiar contexts to integrate new knowledge with prior knowledge, whereas experts
already have relevant schemata and could prefer fantasy settings that challenge them in
applying these. Therefore, research with experts is still very much needed.
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