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traditions and cultures of Shodoshima olives. Therefore, farmers, children and general
users were selected as the target according to our project objective.
With regards to human interface, reconsideration of information expression was
implemented. For instance, the display of numerical data from sensors for farmers
was redesigned. The redesignation includes the translation of language from English
to Japanese since a lot of farmers cannot understand English, and the elimination of
data which does not mean anything to farmers in terms of avoiding any confusion. In
addition, various kinds of information expression were adopted such as movies and a
quiz game created by macromedia flash. Figure 5 shows the example of information
expression. Left hand side of the figure is the flash content that enables give
information visually to users and it presents the footstep of Shodoshima olive in the
last 100 years. Right hand side of the figure shows one of the educational contents
created for children. It is necessary to consider the way of gaining parents and
children's attentions and the way of providing enjoyable contents. Therefore, we have
created the quiz game, flash contents presenting the process from olives to olive oil
and growing stage of olive.
Fig. 5. The example of information expressions. (a) The flash content presenting the footstep of
Shodoshima olive in the past 100 years, (b) The quiz game for children as a part of education.
The approaches to Web2.0. Web2.0 [15] refers to the new generation of web based
services and communities characterised by participation, collaboration and sharing
information among users online such as YouTube, Amazon, Twitter, blogs and BBS,
and social networking services[16]. It can be said that the benefit of the adoption of
Web2.0 is not only for upvaluing the website, but also for providing a place to
internet users for intelligence sharing and information exchange. Therefore, the
applications such as blogs and BBS representing web2.0 are absolutely needed as the
web and marketing strategies leading to acquiring consumer's needs for the required
quality, the popularization of products, and to improve and assist creating a
cultivation recipe, and so to the succession of olive culture. However, in this study,
only two approaches were carried out. One is mobile phone contents for farmers that
they can send a text and an image to the web and alert system if there is a problem at
working site was adopted. The other is the map contents. For general users and
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