A Study on Internet Entrepreneurship Based on the Long Tail Theory - Innovative Management in Information and Production - page 222

4 Conclusions

There are two major trends of today's production market development, one is
large-scale batch production and the other is personalized production for the needs
of different consumers. As consumer demand is gradual turned from popular
demand to the individual needs. Therefore, to realize the needs of individual
consumers became the producer's focus. The growing segments of the market
(long tail market) which are based on the individual needs have brought a lot of
opportunities for entrepreneurship, and the development of information network
technology creates a better environment for Internet entrepreneurship.

References

H. Tang, F. Li, The research review and prospect of long tail theory. Mod. Manage. Sci. 3 , 40-42
(2009)
B. Yu, in The Long Tail Effect , vol. 10 (Overseas Chinese Publishing House, Beijing, 2007)