A Study on Internet Entrepreneurship Based on the Long Tail Theory - Innovative Management in Information and Production - page 221

From the user comments to the specifications, all the full and accurate information
can answer the question of consumers and avoid giving up products under con-
sumers' doubts.

3.3 Maintain Good Interaction with Other Professional Service

Providers, and Provide Customers with Smooth Operation

In the process of Internet entrepreneurship, in order to survive in the conditions of
the network better, they must maintain good interaction with the related professional
service providers, in order to ensure three “flows” are unimpeded.

3.3.1 Cooperating with Platform Service Providers

Logistics service providers and financial service providers cooperate in win-win
strategic way for example, cooperating with telecom, China Netcom, cable TV,
and other service providers to ensure smooth information channel; cooperating with
the server space provider to ensure sufficient information space; cooperating with
content providers to ensure that their own website has more characteristics and by
good platform to ensure information smooth and security and allow customers to
enjoy the pleasure of safe web anywhere.

3.3.2 Cooperating with Logistics Service Providers

To ensure the proper movement of distribution and transmission channels of goods
and services and other materials, as logistics is the final link in direct contact with
customers, clients usually use logistics service quality which can be directly felt to
judge the quality of services to SMEs. So, from this angle, in the process of Internet
entrepreneurship, choosing a logistics service provider which has professional
quality assurance is the key to entrepreneurship.

3.3.3 Cooperating with Financial Service Providers

There are some business transactions on cash settlement. With the development of
China's electronic financial industry, it is the inevitable trend of development. From
the point that current customers are most worried about using electronic financial
services, security and accuracy are the fundamental requirements for financial
service providers. In the process of Internet entrepreneurship, people should make
evaluation of the services of financial service providers in several aspects to ensure
smooth funds flow and customer satisfaction.