A Sense of Design: The Embedded Motives of Nature, Culture, and Future - Principia Designae: Pre-Design, Design, and Post-Design - page 54

design. There may be other ways to lead this movement, but a pragmatic attitude is
needed. For example, each person must oblige himself or herself to spend of his or
her time on these objectives. Based on the discussion of this chapter, drafting a
globally collaborative and relevant action plan, namely, the “effort TEN project,”
that calls for the voluntary acts of academics is an idea that should be proposed to
the design community to develop social knowledge through pragmatic activity.
However, the owner of social knowledge is uncertain. Problems will publicly
manifest as moot questions (open questions) based on this chapter of the book.
Moreover, they will be updated by other scholars and non-academic global-minded
individuals. Accordingly, there are a number of open questions. How does acade-
mia contribute to culture? How might individuals design the future society? What
kind of design activity is meaningful for future society according to academics?
How can we evaluate the applicability of our actions? Who can take management,
and responsibility, of such voluntary acts?
4.5 Conclusion
Advanced design was addressed on the basis of a Pre-Design, Design, and Post-
Design model by using three aspects to connect each phase. A new meaning of
creativity in advanced design was explained as a self-organizing system that can be
defined from the inside, which generates images that resonate with the core senses
of design—namely, nature, culture, and future—embedded in society. The social
motives of advanced design that represent “sustainability” from a sense of nature,
“openness” as a self-organizing system from a sense of culture, and “deep design
thinking” from a sense of the future were extracted throughout the discussion of
critical issues in regard to creativity in design in human and social cognition. In the
future, studies concerning the connection of abstract images in art, and idea
generation in design, will need an approach to understand why humans can generate
and apply such abstract concepts to develop a design sense and extract the cognitive
features of humans in activation processes.
A draft plan for design academics was proposed to progress design creativity to
correspond to the extracted motives.
References
Barr AH (1975) Cubism and abstract art. Secker & Warburg, Buckinghamshire
Bruni T, Mameli M, Rini RA (2013) The science of morality and its normative implications.
Neuroethics. doi: 10.1007/s12152-013-9191-y
Byrne RW, Whiten A (1989) Machiavellian intelligence: social expertise and the evolution of
intellect in monkeys, apes, and humans. Oxford Science Publications, Oxford University Press,
Oxford
Chapman J (2009) Design for emotional durability. Design Issues 25(4):29-35