A Sense of Design: The Embedded Motives of Nature, Culture, and Future - Principia Designae: Pre-Design, Design, and Post-Design - page 43

(1) Sustainability
We should identify reasons for design creativity to match social motives.
Sustainability is an example of a social motive that is linked to the sense of
nature. In this chapter, we discuss the reasons why design changes nature in
conventional society while confirming a strong motive for sustainability. Based
on this motive, there has been a strong emotionally driven tendency towards
sustainable design since the 1990s (McLennan 2004 ; Chapman 2009 ).
(2) The inherent creativity of humans
The internal motivation of a person's inherent creativity and social motives
must be bridged to ensure advanced design. The ideal relationship that develops
between a designer and artifacts is surveyed using a “poietics” framework
(Nagai et al. 2010 ). This can be expanded in “autopoietic” advanced design
(self-organization process) frameworks as social systems in advanced society
(Maturana and Varela 1980 ) . In contrast, social motives were hidden under
industry in conventional design. Hence, instead of reviewing conservative
paintings using “common sense,” the third section of this chapter will review
abstract paintings (from various points throughout the history of fine art) from a
cultural perspective.
(3) Incomplete design knowledge
We should understand that our knowledge of conventional design is problem-
atically incomplete, especially from an ethics viewpoint. We also need to
change the meaning of advanced society from a design creativity perspective
because, as a force that can change or create design images (e.g., concept
generation), this is an underlying cognitive process in design (Taura and
Nagai 2012 ) . These images motivate us to design and create products on both
personal and social levels. Furthermore, we should grow our minds (inner
criteria) toward future design, which will allow counter-production and create
a safer future. For this, the actions of academics are expected to encourage
future-oriented social motives. As such, this chapter provides a draft plan for
academia and poses open questions.
The discussions of (1), (2), and (3) elucidate the meaning of design creativity in
advanced society from a design motive perspective.
4.2 Sense of Nature
Nature is dynamic. That said, some changes are synthetic. In this case, the changed
situation is a result of design. However, conventional design processes do not
address the critical issue of why humans want to change the world. This section
provides an overview of the current environmental situation caused by conventional
design. We discuss social changes to realize motives such as sustainability.