Information Technology Reference
In-Depth Information
in the handbag and leather goods worlds. More than anything, they rely on
their fellow community members for information and tips on everything about
handbags starting from the latest designs, popular brands, worst designs, store
locations, service experiences within the stores, the materials used for the
bags' manufacture, their prices and so on. When a post was made on 9 March
about Chanel's Essential bag, launched for the spring-summer 2009 collec-
tion, the blog's participants debated on every aspect of this bag, from the
choice of leather, its processing, the timing of its release
vis-à-vis
the econ-
omy, the justification for its over-priced selling point and its lack of fulfillment
of any aesthetic pleasure. Reading such conversations without even partici-
pating in them would certainly influence one's decision to purchase the bag
and one's perception of Chanel. Other blogs like Shoewawa (www.shoewawa.
com), which is dedicated to shoes, also fulfill similar purposes for shoe lovers
while shaping their perceptions towards shoe brands (see Figure 3.4).
Brand-themed blogs are also not lacking in the luxury sector. Louis Vuitton
appears to be a favorite for bloggers dedicated to luxury brands. Several
Figure 3.4
Product-themed blogs such as Purse Blog and Shoewawa, which
congregate enthusiasts of luxury bags and designer shoes, represent the
online destinations of luxury clients seeking to stay informed as well as share
independent opinions and participate in the life of a thriving community among
people with common interests
