Information Technology Reference
In-Depth Information
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Figure 3.3
Blogs, plogs, mlogs and vlogs like Luxist (1), and Deezer (2) have
established themselves as online destinations for those seeking to interact,
converse and connect with people sharing passions linked to the world of luxury,
through text, images, music and videos
luxury products and service categories like fashion, leather goods, jewelry,
watches, luxury palaces or private jets, are essentially important for the luxury
sector due to the specific dynamics of different luxury products and services.
For example, the blog Purse Blog (www.purseblog.com), which has a thriv-
ing community that has congregated over 165,000 lovers of luxury handbags,
has also generated more than nine million conversation threads since the web-
site began in 2005. These handbag enthusiasts are mostly young women who
follow fashion to the letter and use the website to stay up-to-date with trends
