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lot of people think Samsonite is passé. He also discovers new brands in the
discussion, which he plans to check out later as he has to leave for lunch.
Just as he has finalized double-checking his travel plans and is about to sign
off, he receives an incoming message beep. A quick look and it is his wife,
asking him what he thinks about the Mauboussin cocktail ring she is about to
purchase from the sample sale website VentePrivée.com. It has been marked
down from
a
3,950 to
a
990. What a coincidence that they were both shopping
at the same time. He takes a quick look and sends her a quick “Yes, it's beau-
tiful” and silently thanks God that she isn't spending the original amount.
Meanwhile, Jacques' wife Mirielle, a freelance journalist, also receives
his link to the Valextra bag and loves it so much that she decides to snoop
around the web for more information on the bag and possibly a lower price.
Her search takes her to My-Wardrobe.com where she doesn't find the bag
but however finds a pair of Louboutins at half price; Koodos.com where she
also doesn't find the bag but is able to sign up for a Gucci sale in two days
that promises up to 70 percent off original prices; and finally to Ideeli.com
where she not only finds the bag but discovers to her delight that it is the
item of a giveaway promotion through a draw that will be made at the end of
the month. What a lucky discovery! She enlists to be alerted for the draw and
notices that there is a discussion thread on the bag and that more than 200
people have posted comments. She reads through a few of them and sees that
they are all hopefuls like herself that wish to win the bag. She will wait for
the draw and if she doesn't win, then tough luck. However, she ensures that
all these are in her “favorites” folder of web addresses.
Meanwhile, it is nearly 8pm and Yu-Chieh Chan, a retail consultant living in
Shanghai, has just finished her business of the day and is about to join friends
for dinner. Just before logging off her work PC, she decides to take a sneak
peak at RoseBeauty.com.cn, the online beauty community of Lancôme fans,
which allows the expression of 100 percent independent opinion while learning
more about the brand and beauty products in general. Upon browsing through
for moisturizers, which she needs badly, she discovers the new UV Expert
Neuroshield that is being previewed on the website. Upon reading the feed-
back comments posted by people that have tested the product, she discovers
that it has been created through a new technique of innovative UV protection,
which is great for preserving clear skin. She might just need this product but
she isn't sure if it is suitable for her skin type so she decides to post a message
describing her skin condition and lifestyle to get some feedback from someone
with a similar condition. Within five minutes, she receives seven responses, all
with glowing feedback on the product. Some of them even offer to allow her
try their own moisturizer but she decides to find out if she may purchase it
online. To her delight, upon clicking on the product she is redirected to the
Lancôme's official website where she is able to view the price and to save it in
her favorites. She will read more of the 400 message posts linked to the prod-
uct and then maybe pass by the store for a test before purchasing.
