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from the oil services company where he is a Director. He decides to spend
a few minutes online to finalize his travel plans for his next holiday, which
he will be spending sailing along the Mediterranean Sea. His entire travel
itinery had been made through his connections on the online exclusive travel
social network, ZeroTwoNine.com, which he has recently joined (by invita-
tion). Thanks to the exclusive offers to members, he is able to obtain a private
villa in Corsica for his family and arrange a private yacht cruise at reduced
prices. Since he is passionate about sailing and yachts, he also wants to use
his two-week break to explore the possibility of buying one. His network
members have already put him in contact with Millennium Super Yachts,
a company that builds customized yachts and has worked with Versace in
interior fittings. He has also got more information from SailingNetworks.com
especially about the techniques and fittings of sailing and has even enlisted in
the yacht network on ZeroTwoNine.com, which is full of tips about sailing,
valuable to an amateur sailor like himself. While browsing YachtingMagazine.
com, he reminds himself that he must not forget to buy sailing essentials - a
flashlight and compass for himself and a cashmere sweater and jacket for his
wife. Since he is a man of little time but great taste, he prefers custom-made
items and unique pieces to avoid being seen wearing the same outfit as some
of those “hippies” that parade the city in leggings-like trousers.
He remembers reading about an online retailer that sells only unique luxury
pieces but can't quite remember the name. A quick Google search and he finds
it and logs on to CoutureLab.com and within five minutes he has found a travel
throw and cushion set by Missoni which sells for
300, a cashmere sweater by
Kris Van Asche at the price of
a
325, and a dress by Duro Olowu. Apart from
Missoni, he has no idea who the other designers are but the product descriptions
show their excellent quality and inform that they are unique pieces made in lim-
ited quantities. They are also well presented so he makes the purchases anyway
and even sends a link of the website to his wife.
He also makes a mental note to recommend this website to his network
members on ZeroTwoNine if he is satisfied with the goods when they arrive.
While browsing CoutureLab.com, he notices a nice weekend bag by Valextra
and is attracted not just by the purity of its design but also by the fact that
it was made in just twenty pieces. He hesitates purchasing it immediately
even though he knows that he needs new luggage for this trip. On a whim, he
decides to find out if there have been any online discussions about the brand
or the bag, and logs into his account on aSmallWorld where he searches for a
discussion among luggage enthusiasts. And there, he finds a thread of discus-
sions based on the topic “
What does your luggage say about you?
” This was
posted six months ago and has been viewed by more than 5,000 people and
responded to by 358 people. Wow! He is impressed at the number of people
commenting on just luggage. He finds out that the majority of them think
that Valextra is modern, that Louis Vuitton luggage is classic, that Lancel's
is contemporary (he didn't even know they had a luggage range) and that a
a
