Information Technology Reference
In-Depth Information
Figure 9.14
Viktor & Rolf: concept
Design and aesthetics
Viktor & Rolf's website uses a unique combination of a digitally enhanced
architectural design concept with human elements and movements to create a
seamless aesthetic (Figure 9.15). Its design concept, which is based on a 3-D
format, enables the simulation of an online experience that goes beyond text,
images and videos. Its design is not based on multiple web pages - in fact, there
are no pages - but on a unified experience of a journey through a house full
of treasures. The color undertone is icy light grey, which adequately conveys
the strength of color, shapes and visual elements of the product images featured
Figure 9.15
Viktor & Rolf: design and aesthetics
