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Figure 9.8
Luxury Culture: concept
arresting images, balanced use of icons and text, unique text display format,
style, font and size, the website strikes a real equilibrium in the mix of low
on features and high on style. Its uncluttered pages as well as its intelligent
approach to advertisement all ensure that it offers a seamless experience. You
will not find pop-ups, banners or flash ads on this website. Advertisements are
embedded in a section aptly named “Brand Gallery” and other forms of com-
munications include ads appearing in the interval between one page closure
and another's opening in a non-obstructive way. Luxury Culture also achieves
aesthetic harmony through maintaining a consistent black background in all
sections and using a white background within the image and text box set in
the dark background to highlight and emphasize on the page's content.
The website is also the only luxury website that welcomes each visitor
with a quote on the definition of luxury and thanks you politely after your
Figure 9.9
Luxury Culture: design and aesthetics
