Information Technology Reference
In-Depth Information
visit. Luxury Culture demonstrates that it is possible to have “high gloss”
online and epitomizes what in French is simply
la classe
.
Atmosphere
Needless to say, Luxury Culture emanates a unique and rich online atmos-
phere that is stimulated by the strong impact of its images, the display of
its content and the use of features like sound and movement (Figure 9.10).
Although millions of websites have these features, on this website they have
been presented in a pure and unobstructed manner that offers each interactive
element in just the right dose and blends the entire pages to create a harmo-
nious impact on the senses. Upon entering this website, one quickly senses
what can be best described as a cool breath of rich fresh air in the online uni-
verse. The mood that is evoked in the website's ambience is strong yet relax-
ing and this is derived from a unique blending of the signature color black
with the varying colors of the products and services featured. The vast scope
of luxury offerings that the website covers - fashion, art, architecture, interi-
ors, transport, timepieces, jewelry, beauty and so on - also gives it a character
of knowledge stimulation. On this website we almost feel as if our eyes, ears
and all human senses are being opened to enjoy a pleasurable experience.
Figure 9.10
Luxury Culture: atmosphere
Usability
This is one of the easiest websites you will find online in any category or sec-
tor in terms of usability, functionality and navigation (Figure 9.11). As an
innovative website that challenged the way information is presented online,
the website was at the forefront of creating horizontal navigation instead of
placing text and images on par in the standard scroll-down form. In addition,
from its home page it also presents its main pages and sub-pages through a
