Segmentation Applications in Banking - Data Mining Techniques in CRM: Inside Customer Segmentation - page 259

Table 6.11 Usage KPIs by cluster.

Clusters

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5 Cluster 6 Total

BALANCE 2078 4132 1527 850 92 1136 1652

PURCHASES 123 86 236 80 32 133 119

ONEOFF PURCHASES 95 50 165 6 9 131 77

INSTALLMENT PURCHASES 28 36 70 74 23 2 42

CASH ADVANCE 34 424 16 6 22 4 79

PURCHASE FREQUENCY 0.18 0.42 0.91 0.85 0.37 0.31 0.53

CASH ADVANCE FREQUENCY 0.06 0.79 0.05 0.02 0.03 0.02 0.15

PRC ONEOFF PURCHASES 0.61 0.08 0.63 0.04 0.18 0.93 0.40

PRC CASH ADVANCE 0.22 0.85 0.08 0.04 0.20 0.04 0.23

PRC INSTALLMENTS PURCHASES 0.17 0.07 0.30 0.91 0.62 0.03 0.37

AVERAGE PURCHASE TRX 31 53 73 56 68 229 74

LIMIT USAGE 0.92 0.87 0.32 0.35 0.04 0.37 0.50

PRC FULL PAYMENT 0.02 0.05 0.56 0.26 0.25 0.41 0.25

BALANCE PAYMENT RATIO 0.10 0.10 0.77 0.52 0.52 0.73 0.44