Information Technology Reference
In-Depth Information
activity_end: At the end of each step, a checklist should be developed for evaluating
all results of the above-mentioned activities.
Strategy
In this step of the development process, existing online services and services that are
not able to be done electronically should be evaluated. After identification of these services,
the evaluation of single services for setting priorities begins. At the end of this step, a strategy
for the implementation of e-government should be developed, and guidelines for doing e-
government at the concerning administration department should be published. The required
actions can be divided in different single activities.
In the following section, possible activities during the period of strategy development
will be shown.
activity_1: Predefinition of administrational targets that have to be weighted
according to importance for the administration should be accomplished.
Typical administrational targets are as follows:
•
Rationalization
Avoidance of media breaks can make administrational work much more efficient, and
a decrease in efforts for human resources can be created. Apart from the simplification
for personnel, an improvement for the administration's customers, citizens as well as
businesses and other administrational departments, can be seen.
•
Customer focus
The selection of suitable methods (service improvement, more transparent and faster
business processes), adjusted to customers' demand, can create marginal utility for
citizens, businesses, and other administrational departments.
•
Image improvement
Because of modern and innovative online services, an administrational department can
improve administration's image by creating marginal utility for customers. The effec-
tiveness and efficiency of the administration should be presented to the public.
•
Public-private partnership
When offering e-government online services together with industry, a public-private
partnership can be discussed. The focus of this cooperation can be the outsourcing
of specific services to the private sector or the marketing of private activities at public
sites.
activity_2: Measurement criteria for online services should be defined.
These criteria can be created according to the administrational targets and priority rules
that were defined during activity_1.
activity_3: Online services should be classified and evaluated.
One method for evaluating e-government incentives is to create classification schemes
for these initiatives and strategies (Oberer, 2000). In a classification scheme, different
