Agriculture Reference
In-Depth Information
Moon and Balasubramanian, 2001). Other research studies have identified
concerns about GE foods (Bernard et al., 2007; Komirenko et al., 2010). Lusk
et al. (2005) found that much of the variation in premia for non-GE foods
across studies can be explained by a number of factors, including whether the
study was done in Europe, whether the research surveyed shoppers, whether
the survey took place in person, whether the consumers were asked to give
hypothetical values for willingness-to-pay, whether they were asked for values
for GE or non-GE foods, what type of product was considered, and whether
consumers were told the product would provide them with a direct benefit.
Table 9. Studies in which consumers were willing to pay a premium for
non-GE food
Country
Good
Study
Willingness to pay premium [1]
United
States
Potatoes
and corn
Bernard and
Bernard, 2010
In experimental nth price auction,
found positive premium for non-
GE food
United
States
Various
Huffman,
2010
In experimental nth price auction,
found 15-percent discount for GE
food, but difference was only
statistically significant for one of
three foods
United
States
Tomatoes
Bukenya and
Wright,2007
Surveyed Alabama consumers
willing to pay a $0.39 or 19-21
percent premium for non-GE
tomatoes
United
States
Vegetable
oil, tortilla
chips, and
potatoes
Huffman et
al., 2007
Found consumers willing to pay 14
percent less for GE foods
United
States
Vegetable
oil
Tegene et al.,
2003
In experimental auctions,
consumers willing to pay 14
percent more for non-GE food
United
States
Potatoes
Loureiro and
Hine, 2002
Customers willing to pay 5 percent
more for non-GE food
United
Kingdom
All foods
Burton et
al.,2001
Customers indicated willingness to
increase food budgets by 26-129
percent to avoid GE foods
