Agriculture Reference
In-Depth Information
Country
Good
Study
Willingness to pay premium [1]
United
States,
France,
Germany,
United
Kingdom
Beef fed
with GE
feed
Lusk et al.,
2003
U.S. consumers willing to pay
$2.83 and $3.31 per lb. to avoid
biotech; European consumers
$4.86 to $11.01
United
States,
United
Kingdom
Breakfast
cereal
Moon and
Balasubra-
manian, 2001
Found 56 percent of UK cons-
umers willing to pay a premium to
avoid GE food, compared to 37
percent of U.S. consumers.
United
Kingdom
Various
Moon et al.,
2007
Found that consumers were willing
to pay a 20-per-cent premium for
non-GE products and willing to
accept a discount of 23 percent for
GE foods
UK,
Belgium,
France,
Germany,
New
Zealand,
Sweden
Fruit
Mather et al.,
2011
Found that surveyed consumers
offered organic, conventional, or
GM fruit stated that they wanted
organic, but the same consumers at
roadside stalls bought GM (labeled
spray-free and offered at a 15-
percent discount) 15-43 percent of
the time
Germany
Canola
Hartl and
Herrmann,
2009
In an online survey, found that the
GE version must be discounted by
over 100 percent
Romania
Potatoes,
Sunflower
oil
Curtis and
Moeltner,
2007
Found that so few of surveyed
Romanians were will-ing to
purchase GE foods that a premium
could not be calculated
Sweden
Beef,
chicken
Carlsson et al.,
2007
Found that consumers were willing
to pay 30 SEK/kg extra for
chicken and 32.5 SEK/kg for beef
fed feed not produced using GE
ingredients
Norway,
United
States,
Japan,
Taiwan
Vegetable
oil
Chern et al.,
2002
For non-GE vegetable oil,
Norwegian students were willing
to pay $1.51 (55-69 percent
premium) per liter. U.S. students
were willing to pay $1.13 (50-62
percent premium), Japanese
students were willing to pay $0.88
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